Kennedy Cromwell Associates
"Providing practical solutions to financial problems."
The Seven Secret Sources of Cash
7. It pays to advertise -- but does advertising pay?
We've all heard the adage, it pays to advertise. It does, if you are getting value for your money. We've all heard horror stories about the enormously expensive Super Bowl ad that never made the client any money. You may or may not have run a Super Bowl ad but you are probably wondering if all your advertising and marketing is actually making your money. We can show you how to compare the expenditures you make with the added revenue and expanded customer base to evaluate which parts of your advertising are most effective.
Rest assured, some, if not most, of your adveristing is effective or you wouldn't be reading this page. You'd be out of business. We will show you how to spend the same (or maybe more or less) on advertising to get better results.